Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
The new Unicef Pinterest campaign will make you feel bad for repinning those diamond studded salad tongs.
Agency Weapon7 created the profile of a 13 year old girl from Sierra Leone and filled her Pinterest board with the things she wanted. In contrast to other people’s pins, her desires are much more urgent. Food, water, a decent education – the basics of life.
Snickers Twitter campaign (by vicalvilla)
Antonin Fourneau and Digitalarti Artlab both teamed up to create what is known as the Water Light Graffiti system. The sensitive LED panel activates when an area has encounted moisture then illuminates instantaneously. The beauty behind this is the plethora of options available to use as a paintbrush as long as it retains moisture.
For some, It’s Mt. Everest
Help build more handicap facilities.
PUBLICIS (Spain) for Visionlab Prescription Glasses
The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber. It’s one of the coolest ideas a brand has come up with not just to engage with new social arenas, but make it their own.
UNIQLO has hijacked some of the most popular categories on Pinterest, showcasing their products in a very cool vertical visual feast, something that I’ve never quite seen before like this. It was created through a tonne of prototyping, before enlisting a mob of people to post seamlessly in the right order, at the right time, all together when they chose a category to hijack.